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Baron USA Privacy Policy

1. What does the Baron USA Privacy Policy cover?
This privacy policy outlines Baron USA' practices regarding information collected:

- Online at Baronusa.net, Baronusa.com, Five-oceans.com and any other websites operated by Baron USA (the "Baron USA Sites");
- When you call, e-mail or otherwise communicate with Baron USA; and
- At Baron USA retail stores in the United States (the "Retail Stores").

By visiting a Baron USA Site or Retail Store, participating in our rewards program or otherwise interacting with Baron USA, you are accepting the practices described in this Privacy Policy. We suggest you review this Privacy Policy periodically, as it may be updated from time to time. This policy was last revised in May 2013.

2. What information does Baron USA collect?
Information You Give Us. Baron USA may collect any personally identifiable information (such as first and last name, credit card number, home address, e-mail address and telephone number) that you provide when you interact with Baron USA. Some examples are when you:

- Make an online or in-store purchase;
- Create or edit your Registries and Wish Lists;
- Participate in a contest, sweepstakes or other promotion;
- Fill out a survey or questionnaire;
- Sign up for our rewards program or other program or club;
- Engage with Baron USA content through third-party social networking sites; or
- Contact a Baron USA customer service representative.

Automatic Information Collection.
Each time you visit a Baron USA web site, the web server may or may not automatically collect certain types of information when you interact with our website, e-mails and online advertising. Some examples of automatic information we may collect are as follows:

- We may record your internet service provider's address, your internet protocol or IP address, the web page from which you came, your web browser software, the type of handheld or mobile device used to link to the web page, and the language settings on your web browser;
- We may collect a record of your activity or your "clickstream" while visiting Baron USA Sites;
- We may use "cookies" to recognize when you are shopping on Baron USA Sites. A cookie is a small text file that a website or e-mail may save to your internet browser and store on your computer's hard drive for use in subsequent visits to Baron USA Sites or other sites; and
- We may use web beacons or similar technologies which allow us to know if a particular web page was visited, an e-mail opened, or if the advertisements on the Baron USA Sites or other sites were effective.

We may operate cameras in our Retail Stores for security and operational purposes. Except for security and loss prevention purposes, we do not use these cameras to identify you personally.

Combined Information
Information you provide at our Retail Stores may be combined with information that you provide online at Baron USA Sites, as well as with information about your product interests and purchases we collect automatically. The information you provide to Baron USA may also be combined with demographic and other information that is available from other sources in order to allow Baron USA to better communicate with you and enhance our customer service and your shopping experience.

3. How does Baron USA use and share personal information?
Using Your Personal Information
Your personal information is used by Baron USA to enhance your customer relationship, respond to your requests, improve our customer service, tailor offerings and advertisements to you, communicate with you about products, services, special offerings and events or programs offered by Baron USA or our marketing partners that may be of interest to you. We participate in interest-based advertising and may use information about you to allow you to see certain advertising based on your interests or your activity on our websites or other websites. Baron USA may also use this information to analyze and manage its businesses. Aggregate or combined data is collected from online and offline facilities and may be used to enhance the ability of Baron USA to communicate with you and to support business functions such as fulfillment, internal business processes, marketing, authentication, customer service, fraud prevention, and public safety and legal functions.

Sharing Your Personal Information
With Third Parties: Baron USA may share your personal information with third parties, including as set forth below.
With Other Parts of our Business: Personal information collected by any part or department of Baron USA' business will be used in accordance with this Privacy Policy and may be shared with other parts or departments of Baron USA' business for use in accordance with this Privacy Policy.
With our Service Providers: Baron USA may share your personal information with service providers. Some examples of things service providers may do that may involve your personal information are:

- Authorization of credit card and check transactions, order fulfillment, sweepstakes and contests, our rewards program, and co-branded or joint product and service promotions.
- Developing, hosting or maintaining the Baron USA Sites on behalf of Baron USA.
- Warehousing product, personalizing product and performing order fulfillment services on behalf of Baron USA.
- Aggregating customer information and/or improving customer service. We may then share such aggregated information with prospective marketing partners and advertisers.

These service providers are granted access to some or all of your personal information as necessary and may use cookies (as defined above) or other automatic collection technology on our behalf. They are contractually restricted from using your personal information except as may be necessary to perform their services. In Connection with Business Transfers: In the event that a store, division or part or all of Baron USA (or the assets of a Baron USA entity) is bought, sold or otherwise transferred, or is in the process of a potential transaction, customer information will likely be shared for evaluation purposes and included among the transferred business assets.
To Comply with Laws: Baron USA may also disclose specific information when such disclosure appears necessary to comply with the law, a subpoena or other litigation process or to protect the interests or safety of its visitors and customers, Baron USA employees or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.

4. How is my personal information protected?
Baron USA uses industry-standard security techniques on the Baron USA Sites to help protect against the loss, misuse or alteration of information collected from you at the Baron USA Sites. When you access your account information or transmit personally identifiable data to the Baron USA Sites, that information is stored on servers that the Baron USA Sites have attempted to secure from unauthorized access or intrusion. "Secure Socket Layer" software encrypts personal information you transmit to the Baron USA Sites. Baron USA cannot be and is not responsible for unauthorized access to information by hackers or others who have obtained such access through illegal measures. It is the company policy not to share or sell customer information with any Third Party. We realize the increasing problem of spam on the internet and will not contribute to this plague by giving away or selling our customer's information. Baron USA will not conduct any promotional e-mails without consent of the recipient. Customer may consent by signing up of newsletters and promotions on our home page.

5. What are my choices regarding how my personal information is collected and used?
Communications from Baron USA. From time to time, you may receive communications including mailings, telephone calls or e-mails from Baron USA with information on products or services, discounts, special promotions, upcoming events or other offers from Baron USA or its marketing partners. You may opt out of receiving e-mail communications by clicking the "Unsubscribe" link at the bottom of the e-mail received. It may take us up to 10 days to complete this process, as permitted by law. You may opt out of receiving mailings or telephone calls by contacting us at info@baronusa.net. Please note that if you request that your name be removed from a Baron USA mailing list, your name will be removed from all of the mailing lists maintained by Baron USA. In addition, your personal information may be retained in the database for recordkeeping purposes and for internal research and analysis.
Interest-based advertising. We participate in interest-based or behavioral advertising. This means that you may receive communications, special promotions, and see advertising on Baron USA Sites tailored to how you browse or shop or you may see advertising for Baron USA on other websites based on your particular interests and online activity.

6. Linked Sites
The Baron USA Sites may contain links to other sites, including content from other sites that is occasionally framed within a Baron USA Site. If you access those links, you will leave the Baron USA Sites. Baron USA does not control those sites or their privacy practices, which may be different from this one. You should review the privacy policy of any site linked to or framed within a Baron USA Site prior to providing any information on or to that site.

7. How to contact Baron USA
If you have questions or concerns about this Privacy Policy, please feel free to send us an email to info@baronusa.net.

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